Core Objective

The award-winning Lough Rea Hotel & Spa sought to expand its online presence to increase wedding bookings. Over 7 months, we collaborated with the beautiful 4-star hotel to enhance their online advertising strategy and drive more wedding enquiries and consistent bookings.

Strategy & Implementation

Lead Generation Campaign:

We set up a Lead Generation Campaign on Facebook & Instagram to attract ideal-fit clients in the market to book their wedding.

Scroll-Stopping Ads:

We used engaging video and image content designed to capture the attention of potential clients on social media. UGC video content was key in reducing costs and ensuring a high click-through rate.

Optimised Landing Page:

Rather than send people directly to the weddings page on their website, we designed and built an optimised landing page to ensure a high conversion rate. We used advanced tracking tools to allow us to review activity on the landing page to improve performance.

Email Marketing Funnel:

We implemented a 5 part Email Marketing Funnel to nurture prospecting clients and ensure a higher engagement rate.