Core Objective

When Oxygen Advantage approached us, they were already a respected name in the breathwork training industry led by Patrick McKeown, relying primarily on organic growth to drive their sales. However, they knew that to take their business to the next level, they needed a more aggressive approach to reach a broader audience and significantly increase their sales. That’s where we came in.

Our agency was tasked with the challenge of scaling their online revenue through targeted Facebook and Instagram advertising. By developing and executing a strategic ad campaign, we successfully transformed their organic momentum into six-figure revenue growth in just 4 months.

This case study highlights the strategies and tactics we employed to help Oxygen Advantage achieve remarkable results through paid social media ads.

Strategy & Implementation

We designed a high-converting Masterclass funnel as the cornerstone of our strategy. Recognising that Oxygen Advantage's audience was highly engaged with educational content, we crafted a compelling Masterclass that showcased the benefits and transformative power of their breathwork training.

The funnel began with targeted Facebook and Instagram ads, driving traffic to a dedicated landing page where users could sign up for the free Masterclass. The Masterclass itself was designed to provide immense value, building trust and demonstrating the expertise of the Oxygen Advantage team.

At the end of the session, participants were presented with an irresistible offer to enroll in the full breathwork training program, perfectly timed to convert the engaged audience into paying customers. This funnel not only captured leads but also nurtured them, effectively turning interest into significant sales growth.

Lead Generation Campaign

We launched a focused lead generation campaign, utilising compelling ad creatives and optimised landing pages to capture high-quality leads, further fueling the Masterclass funnel and driving consistent growth in Oxygen Advantage’s customer base.

Optimised Landing Page

We designed and built optimised landing pages focused on converting visitors into participants by highlighting key benefits, offering compelling testimonials, and providing clear calls to action that guide users through the sign-up process efficiently

Email Marketing Funnel

We implemented a targeted five-part Email Marketing flow designed to nurture leads and guide them toward making a purchase. Each email in the sequence provided valuable insights, success stories, and reminders about the benefits of breathwork training, gradually building anticipation and encouraging conversions at each step.