3 Reasons to Avoid Boosting Posts on Facebook & Instagram

Boosting a Facebook & Instagram post is so 2013.

It's like playing a slot machine and simply hoping to win.

If you want to generate bookings and sales in 2023, you need to run campaigns that deliver results:

(We're using this exact strategy for all of our Wedding Vendor clients)

✅ Create a campaign with a specific objective that aligns with your goal.

If you want sales, choose the Sales objective.

If you want leads, choose the Leads objective.

If you want brand awareness, chose the Awareness objective.

❌ A boosted post just allows you to focus on website clicks, Page engagement such as comments and likes and local business promotions.

✅ You need to test several ad creatives to find the best performing ad to optimise results.

❌ Boosting a post allows you none of this functionality. You're basically putting all your money on one single ad and hoping for the best.

✅ Use Advanced Targeting to help you attract your ideal client including Lookalike audiences and custom, high converting overlapping audience types.

❌ The targeting is limited when you boost a post. The post is delivered to the News Feeds of users who fit within your general targeting parameters.

If you're still boosting posts, DM me to avail of our Audit rates to get your brand on track for 2023!