3 Reasons to Spy on your Competitor's Facebook Ads.

(It's easy, just pop onto their Facebook page and click Page Transparency on the left and then View Ad Library)

1. If they've been running the same ad for a few months, it confirms that it's converting very well for them. Is there a hook or messaging that you can emulate? What type of ad copy are they using? What ad creatives are working best for them? Look and learn and apply some similar tactics to your own strategy.

2. You'll be able to spy on their landing pages by clicking through on the Ads. Are they using a presell page? Are they using a lead magnet? Again, if you notice that a particular landing page is being used in Ads for several months, dissect it and see what you can emulate. Or, is there a rival marketing campaign that you can run?

3. By reviewing all of their live Ads, you'll get a deeper understanding of their brand positioning. Are they saying that they are the most affordable or the most luxurious? This allows you to further differentiate yourself and use this to your own advantage.